ABOUT US

Founded in 2019 and proudly based in the DMV, House of Lu Beauty 1950 was born from a bold vision—to empower individuals to feel fearless, respected, powerful, and most importantly, unapologetically beautiful.

We specialize in high-performance beauty essentials designed for self-expression and timeless glamor:

💄 Liquid Matte Lipsticks – Intensely pigmented, smudge-proof, and long-lasting for bold, confident lips.

💋 Lip Glosses – Non-sticky, ultra-hydrating glosses that deliver a soft, radiant shine.

✏️ Lip Pencils – Creamy, waterproof liners that define and shape with precision and ease.